Print-Based advertisement as part of a campaign - P5

Final product.

Picture 1.

Picture 2.

Picture 3.

Client response/feedback: 

This feedback have given me so much information that i have to take in account as it is really important I satisfy the client as the whole job is based around his opinion. Therefore, I have done some massive changes to my final project, which have made the final peace look better and more continuous and finished. Therefore, this feedback helped me a lot to finalise my project.

Summary

1) The main idea of the feedback was to change the name of the product. Originally it was called:" Estragon" which have been named for a special asian leafs that have been used to create a refreshing drink, but after a long discussion with the client we have decided to change it to a "Sofiz" as the name was created by mixing 2 words that sinonims our drink which are "Soft" and "Fizzy" drink.

2) In the same time, we have been thinking on the strap line, which will motivate people to buy the specific product. The main idea was " Get Fizzical" but after some discussions, we came up with "Elevate your performance" which we think is the best for the energy drink like ours.

3) At that time, we have discussed the design of the bottle, and agreed that client likes the design as it makes the bottle "Stand out" , but the issue that have been mentioned, was the look of the name. The label have to be with a great font style, as the drink will stand out, which makes the drink unique. Therefore, I have thought of the design and we have agreed the specific design which is that one: 

4) The original Idea was to create the advertisement like this one.

Step 1.

As you can see the main change from my final one is that the line "Sofiz - new energy drink" is a like a strap line that goes along the bottom of the campaign. The client have decided that he would like this to be changed and it was changed to make the final project. 

5)The original design of the campaign has been decided to be changed as it is not will be a part of a campaign, therefore, I haven't used this design: