Advertising Campaign Proposal - P2(a)

Brief:

Print Advertisement for a New Sports Drink

The client’s brief is to produce a print based advertisement, which promotes a new brand of sports/energy drink. The drink is to be promoted in such a way that it would appeal to a target audience of sportsmen and women but would have the additional purpose of appealing to wider a youth audience. The advertisement design should match the TV commercial of the same product, which comprises of a memorable strapline.   

Aims and objectives.

There are few aims and objectives that I have to achieve in order to be successful in my advertising campaign. There they are:

• Create a print based advert that will be a part of a campaign for a drink commercial. 

• Create high influential advert

This is a very important topic, as marketing is not a science, which means that you can never predict if the commercial is going to work. The only thing that you can do, is to create the high quality product, that will convert the desire to action in people. As I am advertising the energy drink, the commercial should motivate people to do something (like sport). Therefore, the main idea of the drink is to show that there is a professional rugby player which is training in order to become better in the sport. While he is drinking the product, he is working out, and becomes better at it.
Print advertisement.
As my general idea was to create the high quality print advert that will be a part of a campaign for a drink commercial, I have decided to make the it is the same style and with the same actor that will create a chain for a viewer. In  the same time, both of those campaigns are short styles that are promoting the motivational values. Therefore, I have used the same after and the same type of the clothes and in the same location. In the same time, I have been trying to use the same lighting setup to make the feel for those 2 campaigns the same.

Working title: Advertising for a "Energy Drink"

Location: Kent college main pitch, Kent college Media Room.

Duration: (Roughly) 00.45.00 - 01.00.00

Film synopsis: There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.

The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.

Acters: 

Dmitry Kishkis

Dmitry Vladimirov

The target audience: Mass Market

Product. 

The product that I will be a fizzy/energetic drink tollered towards the sport and sporty people. Therefore, the drink will be promoted with the focus on 1 main sport that I will be focusing on which is Rugby.

Campaign message

There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game. 

The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.

Product name: Sofiz

This logo will be going on the front cover of the bottles that I have designed for this unit as we think that the logo and the design is the most important parts for a successful campaign and a great selling product. This means that we have spent a large proportion of our time to create the nice looking design. In the end, we have designed the bottles and the boxes which will hold the bottles if someone would want to buy this product in bulk. I will talk about this in the next section in this unit.

The original idea was to create a product which will be focused on the healthy and natural drink called "Estragon". This name was taken from the Russian language which stand for the flower which is worldly known for the great refreshing qualities this plan has. After some further and thorough research we have found out that the " Estrogen" is a group of compounds named for their importance in both menstrual and  estrous reproductive cycles. They are the primary female sex hormones. This have made us to change the products name, as the product name is very important for the overall training session. This is the picture is the actual design for the name: 

This design was created by me and focused on the people that are interested in bright designs. Unfortunately, we have decided to change the name of out product, so this design wasn't finished as the general idea was to make the tail of the dragon to go around the drink there the underlining is at the moment. This creative step will allow people to focus on the actual drink and they will remember it.