Print advert.
In order to launch the print based advert, it has to be approved by the local council in order to be able to launch it. Considerations for the local environment such as the size of the advertisement, locations that could be distracting for a road users or considered as a part of health and safety issues, aesthetic considerations that might impinge the local community.
Relevant legal and ethical issues.
In order to safe the work that I have been doing, I have done some research on copyright. There are 2 main companies that are looking after the right of the enables composers, recording artists, musicians and other creatives to be recognised and paid for their work. If someone is thinking on using the products that are copyrighted, the owners will have to be informed, reported and paid for the use of that track. Those 2 companies are:
BBFC
The British Board of Film Classification (BBFC), before 1985 known as British Board of Film Censors, is a non-governmental organization, founded by the film industry in 1912 and responsible for the national classification and censorship of films within the United Kingdom.[1] It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 2010.[2]
Ofcom.
The Office of Communications (Welsh: Y Swyddfa Gyfathrebiadau), commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postalindustries of the United Kingdom.
Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material.[2][3] Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse.
The regulator was initially established by the Office of Communications Act 2002 and received its full authority from the Communications Act 2003.[1]
(This information have been taken from this website: http://en.wikipedia.org/wiki/Ofcom)
Regulatory bodies
A point of complaint? We’ve introduced a limit to the number of points we will formally investigate in most cases.
(This information have been taken from this website: http://asa.org.uk/ )
As my advertising campaign is about sport, I had to follow all the rules for UK's advertising campaign rules in order to satisfy the customer needs and to protect the work I have done.
As I am advertising the product, an energetic drink, I have thought on what the method they use. There are two tactics that they can use.
- Shock tactics
- Persuasive
Shock tactics
Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals".[1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight"[2] a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens).[3]
This form of advertising is often controversial, disturbing, explicit and crass, and may entail bold and provocative political messages that challenge the public’s conventional understanding of the social order. This form of advertising may not only offend but can also frighten as well, using scare tactics and elements of fear to sell a product or deliver a public service message, making a "high impact." In the advertising business, this combination of frightening, gory and/or offensive advertising material is known as "shockvertising" and is often considered to have been pioneered by Benetton, the Italian clothing retailers which created the line United Colors of Benetton, and its advertisements in the late 1980s (see Benetton below).[4]
(This information have been taken from this website: http://en.wikipedia.org/wiki/Shock_advertising )
Shock tactics are a way of trying to influence people's attitudes to a particular matter by shocking them. This advertising campaign have not use this tactics as it should influence people to buy the product and not to scare them.
Persuasive
Persuasive advertising is a component in an overall advertising strategy that seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities. This particular advertising strategy is different frominformative advertising, which essentially provides the customer with hard data about the nature and function of the product. With persuasive advertising, the assumption is that the consumer already understands the basic nature of the product, but needs to be convinced of the desirability and the benefits that set a particular product apart from the competition.
One of the more effective approaches to persuasive advertising is to focus on specific benefits of the product. While those same benefits may also be found with competing products, the idea is to convey that a given product provides that benefit in a way that is hard to find elsewhere. For example, advertising for a given shampoo may note that the product contains ingredients designed to nourish dry hair, leaving the hair shiny and manageable. Even though other products contain similar ingredients, this particular shampoo gains a reputation for being ideal for people with hair that is dry and brittle, and thus attracts a specific sector of consumers.
This information have been taken from this website: http://www.wisegeek.com/what-is-persuasive-advertising.htm )
This advertising campaign have been using this advertising method as we want to sell the product by showing the best values and advantages of drinking this product.
Introduction
Field officers doubling as amateur photographers face a variety of challenges in maintaining an ethical stance toward photo subjects: lack of awareness and guidance on legal, editorial, and ethical issues; language and literacy barriers; and time and resource constraints.
Whether organizations rely on program staff or professional photographers to obtain editorial photographs for educational materials, we encourage them to develop guidelines for photography and photo use. Amateur and professional photographers alike, as well as editors and publication designers, have a responsibility to consider country laws governing photography practices, editorial principles, and ethical issues in development photography.
Laws
Stringent regulations regarding patient privacy in the U.S. prohibit the use of images of actual clients without authorization and compliance, with very strict privacy protections. However, a full examination of various country laws is beyond the scope of this website. Please keep in mind that the information Photoshare provides on development photography ethics does not constitute legal advice. Development teams working overseas may wish to investigate country laws related to photography, privacy rights, and publishing.
Editorial Principles.
Unlike commercial photography, which is usually obtained for promotional purposes through contracts with professional photographers and stock agencies, editorial photography calls for a journalistic approach to taking and using photos. In other words, editorial photography is intended for objective, accurate representation or illustration of a real situation, subject, or physical location.
As a note, the Photoshare collection falls under the category of editorial photography. Photoshare images are available strictly for non-profit, educational use promoting international health and development, under the principles of editorial photography. They may be used to visually portray the people, stories, and issues referred to in Photoshare captions. Above all, we expect Photoshare users to respect human photo subjects and take into consideration whether photo subjects may experience negative consequences of having their photo used. The value and importance of using a photograph should always be weighed against regard for the photographic subjects' reputation, privacy, and integrity.
( All of this information have been taken from this website: http://www.photoshare.org/resources/development-photography-ethics )
As we have to follow this rules, I have designed a " Model release form" which allows the models to read about the rules, their rules and the purposes of those photos. After they have agreed with the statement, they have to fill some information about them and sigh in the end. There is an example of one of them:
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