Advert Campaign Ideas - P3 (a)

Storyboards.
1st picture. 

This is the first Idea for my print based advert. I was aiming to create an advertising campaign that would be closely connected with the TV advert that I have done, in order to create the a gain of those advertising campaigns. Therefore my aim is to create a dark and scary advertising campaign with the same actor. Therefore I have decided to go with this design.

Step 1.

In this section, I have focused on rough design of the campaign I have decided to draw it out. I have used photoshop in order to create a sketch of the first print based advert that I am willing to do.

Step 2.

In this section I have been thinking about the text and the layout that is important in order to create an influential campaign. The main idea was to make the name of the product (SOFIZ) stand out, therefore I have spent some time playing with different font styles and sizes to make it fit the frame.

Step 3.

In this section I have added the strap line to the product as this is very important for the drink advert to influence the customers to buy the product.

Step 4.

In this section, I have replaced everything with a green screen so I can work with the text.

Step 5.

After making the test, I have removed the green screen in order to make the final adjustments to my project.

Step 6.

In this section, I have painted the person and decided on the final project.

Step 7.

I have used previously drawn bottles to be used in this project, so I replaced the background with the green screen so it is easier to work.

Step 8.

After the green screen have been placed, I have added a logos to the bottles that have been done previously.

Step 9.

Removed the green screen to use this moterial for the final idea.

Step 10.

Adding the variety of bottles to the product to make it look influential and unique.

Step 11.

And the last thing that I would like to add will be a logo that have to be in my final project to show the prand of the product.

2nd picture. 

Step 1.

This is a rough sketch of the product  that I would like to put forward for my project.

Step 2.

In this section I have coloured the picture.

Step 3.

In this section I have used the pre drawn picture in order to place that picture in my final project.

Step 4.

In this section I have removed the white screen with the green screen that it will be easier to work with.

Step 6.

In this section I have removed the green screen in order to finish this project.

Step 7.

In this section I have added the logo so the product looks professional.

Step 9.

In this section I have added the bottle to the final project.

Step 10.

In this section, the last thing that I was planning to do is to add the background to project. 

Actual bottles design. 

After we have definitely decided on the name of the product we have started to thinking on the design of the bottles. There were a lot of discussion and attempts to draw the design, as we think that the design is the most important part of an advertising campaign. Therefore, after some time, we have came up with those designs that you will see below: 

After a long period of time, we have came up with this design. Unfortunately, after some discussions with my partner, we have decided to mainly focus on the 4 designs you see on the second sheet. The other 3 were not perceptive enough for the design we were going for. Therefore, the second design is more attractive to us, and therefore, we have sticked to it. In the same time, we have thought to create the 

Packaging for the product:

Mood board.

I have decided to create my mood board with the extreme sports in order to interest people to purchase the product as the nice looking mood boards influence people a lot to buy the specific products.

Font style.

I have decided to choose this font style for my mood board as the style creates an amasing felling and adds a great feel to the final project. 

Colour swatches from Photoshop.

For my colour swatches I have chosen blue colours as I feel that they are the best for the combination of colours. In the same time, it is looking very nice, so i decided to go with this colours.

Mind map.

Presentation to the client. 
This presentation was created in order to show the main Ideas of the commercial to the client and to gain some feedback which will be used to change my rough edit which will hopefully improve the quality of the final product.

Treatment:

Working title: Advertising for a "Energy Drink"

Location: Kent college main pitch, Kent college Media Room.

Duration: (Roughly) 00.45.00 - 01.00.00

Film synopsis: There are a number of things I would like to talk about the product we have decided to advertise. The general idea is to advertise the product, through the energetic type of advertisement. This means that the advertisement will be scary, fast, with a huge variety of shots. Therefore, I have decided to create the commercial which advertises the different sports like Rugby, Basketball and Boxing, as I think those sports are very violent, with a huge number of action and the health hazards. Therefore, professional players do drink my product to keep them on track and ready for the next fight/game.

The actual story of the commercial is very similar to each other, as it carries the same idea, which is the player/professional is preparing for an important match by working out in the gym, running and training as much as possible and while they are doing that, he is drinking the actual product and representing the drink and the actual design. Then,each one of them is getting an injury, during the game. This injury makes him very weak, but the drink keeps him motivating. He goes through this injury with a medical help. After some time he is continues with training and with the life he had before.

Acters: 
Dmitry Kishkis
Dmitry Vladimirov

The target audience: Mass Market

Sound behind:  "Judgement"Iconoclast - CMX